Our Story

Est. 1981

As a woman-owned and family operated business, Royal Design of Buckhead has been consistently raising the bar of the jewelry industry in Atlanta, GA for over 4 decades.


The Story Starts with Sherry

Sherry, Royal Design's owner and head designer, first joined the jewelry industry at just 14 years old. Early on, she had the foresight to build her own team of designers and manufacturers, cutting out the middlemen, in order to honor wholesale prices nationwide.


The Move to Georgia

After some time, she brought her expertise and wholesale prices to Georgia. This is where she began her journey in Downtown Atlanta at AmericasMart. She quickly became one of Atlanta's most reliable and beloved jewelers, and made AmericasMart Royal Design's home for over 30 years.


Our New Home

Sherry's vision for luxury did not end with just her jewelry. In 2015, she relocated Royal Design to the heart of Buckhead in Terminus 100. She takes great pride in giving clients a high-end retail experience, while staying true to her roots and honoring the same wholesale pricing.

Present Day

Today, her daughter, Sanaz stands by her side, growing the family business as a dynamic mother-daughter duo. Together, with a remarkable team of GIA certified experts, serving your family has become our family tradition!

The Royal Standard

At Royal Design of Buckhead, excellence and luxury is not just a goal. It's a promise. Voted one of the best jewelry stores in Atlanta, the focus has always been quality, value, and the absolute best in personal service. 

With over 40 years of experience, Sherry has mastered her skills and knowledge in the intricate world of fine jewelry. Her expertise is the foundation of Royal Design of Buckhead, and her devotion to quality sets a standard that customers rely on. Her daughter, Sanaz, a creative mind, offers a fresh perspective to Royal’s legacy. Her innovative ideas and contemporary approach adds a vibrant energy to the brand, while pushing boundaries and redefining what fine jewelry means in the modern era. Together, they make sure every gem is meticulously chosen, every design thoughtfully engineered, every piece tells a story, and every customer leaves feeling like family.

From unmatched wholesale prices and the best G.I.A. certified diamonds, to complimentary valet parking and skilled gift-wrapping, the Royal team has thought of the finest details to make your shopping experience an easy and luxurious one!

A token of our gratitude

Referral Program

From the beginning of our journey, we have believed providing customers with a well-crafted product and a memorable experience is the best form of marketing, and our incredible customers have been spreading the word ever since! Let us thank you properly. Refer a friend today and receive a Royal Design gift card for each new customer.